Accidental favouritism

Like all biases, proximity bias is instinctual.As a mental shortcut to prioritize what feels safest, it is an evolutionary component of our cognitive decision-making process that we have used for generations.

However, workplace solutions provider PSI Services’ UK-based occupational psychologist Ali Shalfrooshan says, “that prioritisation of safety doesn’t always lead to accurate judgments.

“Instead, rather than relying on data or knowledge, we end up making decisions based on biases.