On-Demand Consumer Services Segmentation Study

This study aims to divide the adult market in the United States into distinct segments and gain a deeper comprehension of adult consumers’ attitudes, behaviors, and use of digital on-demand services.The report specifically discusses the following topics:Examining the following verticals and categories of consumer use of app-based services:video, gaming, e-commerce, food and grocery delivery, transportation, and home services.

Identifying the “new normal” following the COVID pandemic. Performing a behavioral segmentation analysis (based on usage, preferences, and attitudes). Updating consumer content consumption data on streaming services, cord-cutting, and devices used to view content.

Recognizing consumer attitudes regarding hardware replacement and determining how the COVID pandemic has affected pre-2020 replacement trends.