Sales and marketing

Although the sales and marketing industry stands to receive a great deal more assistance from machines, conversational chatbots are a particularly high-profile example of AI in action and have already become an accepted part of the user journey on the majority of websites.

Townson goes on to say that businesses can now perform tasks and adjust their strategies in real time thanks to artificial intelligence.

In the meantime, machine learning algorithms will automatically increase sales promotions or postpone product launches in order to avoid reducing profits from other product lines.