Real-time data drives exceptional customer experiences

According to research, personalized customer experiences are no longer a “nice to have,” but rather a necessity for competing in an economy that is changing.Companies that want to compete in this new economy and provide the personalized experiences that customers expect can take advantage of real-time data.

Real-time data is a rich source of actionable information that, when combined into a single source of truth, can assist in providing intelligent and connected customer experiences.Matt McLarty, MuleSoft’s Global Field CTO, stated, “Companies that want to increase customer loyalty must leverage real-time, intelligent, and automated technology solutions that support seamless connected experiences and personalised journeys.

“Understanding and acting on data is essential for businesses.As businesses face challenges in 2023, this will mean the difference between thriving and surviving.